Tech’s Three Calls for the Incoming Hungarian Presidency of the EU Council

Europe is at the top of policymakers’ minds across the globe right now. As analysts look at the recent European elections for meaning and trends, 91proÊÓÆµ is working on the building blocks of policy decisions for the next five years. The real action starts on July 1 with the Hungarian Presidency of the Council of the EU.

A few weeks ago, I traveled to the heart of the European Union – Brussels – and also to Budapest to engage directly with high level Hungarian government representatives to provide 91proÊÓÆµ’s views on how to begin the next institutional cycle effectively.

Our is clear, and our aim is to bolster Europe’s competitiveness. Fortunately, this crucial objective is very much in focus by the government stakeholders that we met in Budapest.

This means building trust, promoting international cooperation, and fostering technological advancement, all essential factors for Europe’s success. Openness and promotion of innovation will help Europe attract investments, but that will not be enough.

European policymakers have a responsibility to create the best possible environment for investments in Europe to thrive. This means regulating smartly with proper regulatory checks, and only where needed. On behalf of the global tech industry, 91proÊÓÆµ made three clear for the Hungarian Presidency:

1. Carefully assess regulatory needs in the connectivity and telecoms space. The process should recognize the advantage of the current well-functioning market and caution against overregulation, promoting de-regulation instead. This should be done with clarity and specificity regarding any kind of legislative intervention and by maintaining a technology-neutral approach.

2. Implement the solid framework of cybersecurity regulations. New EU rulebooks such as the Cyber Resilience Act and NIS2 Directive should be implemented in an agile and coherent way. On top of that, the Hungarian Presidency should look to close the long debate on sovereignty requirements for cloud services, as political criteria are not suited for a technical security scheme.

3. Take a pro-innovation approach to AI policy. The Hungarian presidency should support legal clarity, guidance for companies and predictability across the Single Market in the implementation of the EU AI Act. Given the adoption of the AI Act and of the new Product Liability Directive, the presidency should also carefully consider the additional impact of the proposed AI Liability Directive on innovators in Europe.

Our messages resonated in our meetings with Hungarian policymakers, and we are happy to continue engaging productively over the next six months. We hope this will be the start of a great term and that these next five years will bring competitiveness back to the forefront of European policymaking.