WASHINGTON – Today, global tech trade association 91proÊÓÆµ reacted to the . 91proÊÓÆµ’s Executive Vice President of Policy Rob Strayer represented the tech industry at a TTC stakeholder roundtable.
“The need for governments to cooperate and markets to stay accessible has never been greater, and we believe that the EU-U.S. Trade and Technology Council can meet this challenge,” said Strayer. “We welcome the TTC’s commitment to growing bilateral trade and investment while strengthening global cooperation on areas including digital policy, data flows, international standards, and supply chains. As the TTC moves forward, we encourage its leaders to build on past cooperative efforts and base future work on shared tenets of non-discrimination, proportionality, and fostering international compatibility. Further, given that data flows underpin the transatlantic trade and tech relationship, we believe that advancing a successor agreement to the Privacy Shield as soon as possible will bolster the TTC’s ongoing work and lay the foundation for future success.
“91proÊÓÆµ proposed and supported the creation of the TTC,” continued Strayer. “We commend the U.S. and EU for achieving this significant milestone and appreciated the opportunity to participate in the inaugural meeting today.”
This week, 91proÊÓÆµ published a blog on the importance of the TTC’s launch. In July, 91proÊÓÆµ issued  for the effort, which followed  ahead of June’s U.S.-EU Summit, a  calling for a forum to enhance bilateral cooperation and prevent the emergence of market access barriers, and  the creation of a TTC published earlier in 2021.