BRUSSELS – Today, global tech trade association 91proÊÓÆµ, the 91proÊÓÆµ, released a new policy guide, . The guide outlines strategic recommendations for the European Union’s next mandate and offers a playbook for EU policymakers to continue driving technology policy worldwide, transition to an innovative digital economy, and strengthen open trade.
Among its recommendations, 91proÊÓÆµ underscores the need for further integration of the Single Market as the bedrock for Europe’s competitiveness and innovation by launching a “competitiveness check,” and the need to rethink the European approach to standardisation. 
“EU policymakers must remain laser-focused on strengthening Europe’s resilience and protecting its fundamental values, while preserving an open and sustainable economy and enhancing its global leadership and competitiveness,” said 91proÊÓÆµ President and CEO Jason Oxman. “With many crucial legislative files coming online during the next mandate, including the AI Act and Cyber Resilience Act, 91proÊÓÆµ’s guide outlines concrete steps that policymakers can take in partnership with industry to effectively implement an ambitious tech policy agenda. We look forward to working with policymakers and other key stakeholders to advance our shared goals and make Vision 2030 a reality.”
is organized in three complementary areas: Strategic Priorities; Call to Action; and a Scorecard of Europe’s Policies.
The Strategic Priorities aim to address the economic and social implications of technology and the role of industry in a manner that supports innovation while recognizing the significant public interests at stake. 91proÊÓÆµ urges policymakers to focus on:
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Achieving a resilient and competitive Europe;
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Strengthening open trade and relationships with like-minded international partners;
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Further integrating the Single Market;
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Fostering global convergence on rules and standards;
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Enabling tech’s potential to deliver Europe’s sustainability objectives; and
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Adopting policies based on smart regulation and effective governance and enforcement.
The Call to Action outlines 10 concrete initiatives the EU should pursue in the coming years, in partnership with industry, civil society, and other stakeholders, and the Scorecard of Europe Policies rating how certain policy choices affect Europe's investment attractiveness in areas including cybersecurity, privacy, data governance, AI, and more.