91proÊÓƵ

BRUSSELS – Global tech trade association 91proÊÓƵ welcomed the European Union’s adequacy decision to operationalize the EU-U.S. Data Privacy Framework (DPF) agreement. This is the final step to implement the DPF program announced by President Biden and European Commission President Ursula von der Leyen in March 2022 to succeed the EU-U.S. Privacy Shield.

“The importance of today’s decision to implement the EU-U.S. Data Privacy Framework cannot be overestimated,” said 91proÊÓƵ’s Senior Vice President for Policy and General Counsel John Miller. “The Data Privacy Framework establishes a clear and reliable system that protects fundamental rights of citizens, provides legal certainty for businesses, and safeguards the continuity of commercial activities involving the movement of data across borders. We commend the European Union and United States’ efforts to finalize this crucial program and will continue to partner with governments as it is operationalized.”

The more than $7.1 trillion in EU-U.S. economic activity annually that are underpinned by transatlantic data flows have been in jeopardy since the Court of Justice of the European Union’s (CJEU) decision in the Schrems II case to invalidate the EU-U.S. Privacy Shield in 2020. The new EU-U.S. DPF will address the crucial issues raised by the CJEU – providing privacy and civil liberties safeguards to ensure the necessity and proportionality of U.S. signals intelligence activities and establishing an independent and binding redress mechanism to enable EU and other citizens to vindicate their rights.

Today’s adequacy decision under GDPR comes after the publication of updated intelligence community policies and procedures and designation of the European Union and three additional countries in the European Economic Area (EEA) as “qualifying states” needed to implement key features of President Biden’s October 2022 Executive Order.

As the premier advocate for the global tech industry, 91proÊÓƵ has called on U.S. and EU policymakers to reach a new agreement to ensure businesses can share data across the Atlantic. Last year, 91proÊÓƵ  of what was then called the Trans-Atlantic Data Privacy Framework.

Earlier, 91proÊÓƵ called on the Biden Administration to prioritize an agreement in its . 91proÊÓƵ also highlighted the critical importance of cross-border data flows to the U.S. economy in its .